Sesame has named former Brazil national team player Ronaldinho as its new Global Brand Ambassador. The appointment marks the company’s continued expansion of high-profile sports partnerships within the Bulgarian betting sector.
The Brazilian footballer will represent the brand across international markets. His role focuses on promoting Sesame’s gaming and betting products to a wider audience. The partnership aligns with the company’s strategy to increase visibility through established athletic figures.
Market Expansion Strategy
Sesame operates as a licensed betting provider based in Bulgaria. The firm has recently increased its investment in celebrity collaborations to strengthen its position in the regional gaming industry. This move follows a broader trend of sports personalities joining commercial partnerships with European betting operators.Earlier market developments show a steady rise in football-related brand agreements across Central and Eastern Europe. These collaborations remain a standard approach for gaming companies seeking to broaden their demographic reach.